Editorial diversity policy – Terres de France Groupe
Adult(s) - Child(s)
Adults
Childs*
* from 0 to 17 years inclusive
Our vision: representing France as it is
At Terres de France, we believe that the beauty of travel comes from diversity. Our residences are located in unique regions, rich in history, accents, landscapes, and traditions. It is this French mosaic that we wish to reflect in all of our content.
The Terres de France Group’s editorial diversity policy is part of a comprehensive approach to transparency and inclusion. It aims to ensure that all our media—websites, brochures, campaigns, and publications—reflect the cultural, social, and human diversity of the regions where we operate.
Responsible and inclusive writing
Our texts are designed to speak to all audiences, without excluding or caricaturing anyone.
We avoid stereotypes, generalizations, and fixed representations.
Our tone is deliberately simple, accessible, and respectful of all sensibilities.
Every word counts. That’s why our communications and editorial teams are trained in inclusive writing, which means writing that is balanced, clear, and respectful of gender equality.
We favor neutral wording (“teams,” “staff,” “travelers”) and adapt our language to reflect the reality of our business without stylistic heaviness.
Visuals that promote diversity
Our images are never chosen at random.
They illustrate the richness of French faces, generations, lifestyles, and regions.
We take care to represent:
- diverse audiences from all walks of life
- real situations, far from advertising clichés
- the natural and human beauty of each destination, whether urban, rural, or coastal
Each photo published is validated according to a principle of respect and consistency with our values.
We highlight France as it is experienced on a daily basis: authentic, welcoming, and diverse.
Ongoing commitment
Editorial diversity is not a stylistic effect, it is a responsibility. Our teams regularly update their content to stay in tune with societal changes, cultural sensitivities, and the expectations of our visitors.
Each Terres de France residence contributes to this dynamic by promoting its local roots and the key players in its region: artisans, producers, associations, guides, and passionate residents.
We welcome comments and suggestions from our readers, travelers, and partners.
Any observations regarding the representation or tone of content can be sent to our teams via the contact form on the website.
Every message is carefully considered, because diversity is not an editorial policy: it is an ongoing dialogue.
An approach consistent with our CSR commitments
Our policy is part of the Terres de France Group’s CSR strategy, which is based on three pillars:
- respect for the environment
- regional development
- and human and social responsibility
Editorial diversity contributes to this consistency: it reflects our values and gives meaning to our mission—to offer responsible, humane, and sustainable tourism that is faithful to the spirit of the regions we represent.
To conclude
For Terres de France, diversity is not just a slogan.
It is a way of portraying France differently: with sensitivity, accuracy, and respect.
We strive to ensure that our content faithfully reflects the landscapes and people that make France tick.
